Don't tell me that I didn't warn you! See my post on April 14th: http://www.scientistsolutions.com/t5953-what+do+you+think+_+personalized+genome+scans.html
Here they are in public lime-light: Personalized Genome Scans, the Best invention of 2008 according to Time magazine:
We are at the beginning of a personal-genomics revolution that will transform not only how we take care of ourselves but also what we mean by personal information. In the past, only élite researchers had access to their genetic fingerprints, but now personal genotyping is available to anyone who orders the service online and mails in a spit sample. Not everything about how this information will be used is clear yet — 23andMe has stirred up debate about issues ranging from how meaningful the results are to how to prevent genetic discrimination — but the curtain has been pulled back, and it can never be closed again. And so for pioneering retail genomics, 23andMe's DNA-testing service is Time's 2008 Invention of the Year.
The 2006 Time's best invention was youtube and 2007 was iPhone and now we have the Retail DNA testing. Do you see a common Google thread in all three?