Evolving the Wow! Factor

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Guy Sovak
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Evolving the Wow! Factor

Hi all,
Just read a very interesting article in the new york times. Although I am not an evolutionist I found this article to expand my knowledge. Hope you will find it as interesting as I found it to be.
Guy
http://judson.blogs.nytimes.com/2008/03/25/evolving-the-wow-factor/index.html